As parents to two young boys, we have constantly attempted to learn, research, and try practices that can support the growth of our boys holistically. We are excited to bring our 8 years of conscious parenting experience and share some of our best practices with the world. Iyurved is an endeavor to adopt a more scientific approach to food and nutrition, keeping in touch with our traditions. Nutrition goes a long way in shaping not just an active present, but also a dependable future.
Children are fussy eaters and a mother puts in at least 5 hours daily to feed them home-cooked nutritious food. Even with these painstaking efforts, a mother is still not sure whether her child’s nutritional requirement is being fulfilled or not on a daily basis and her concerns about the child’s brain development, immunity, eyesight, and growth remain unanswered.
- Her own knowledge of macro & micro nutrients required by her child at his age is limited
- She is not sure how much daily nutrition her child needs
- She is not sure the ingredients in the food items are natural or not
- What food items contains what nutrients and finally
- What nutritional ingredient is required to address specific concern areas
What compounds this challenge for mothers is the
- Easy availability of addictively tasty junk food
- Pampering influence of grandparents and friends
- Increasing prevalence of both parents working* leading to a paucity of time for the mother and
- The dependency of the parents on an outside help/child care help/maid due to other pressing responsibilities
Iyurved aims to solve these challenges for the mother. We want to help mothers looking to feed nutritious and tasty functional food that is affordable and backed by science so that the mother can be at ease with the confirmation that her child is getting complete nutrition of the day. In addition, Iyurved makes it even easier for mothers by making food available in convenient formats so that the children themselves ask for and consume it every day
Iyurved plans to carefully design and create products, backed by science that solve health concerns for kids (3-15 years) like immunity, muscle and bone development, brain development, eye-sight, digestion, allergy, and respiratory problems on account of air pollution, lack of quality sleep, hormonal imbalance, hyperactivity, bodyweight management (especially for teenagers)
We are working on food formats, which are predominantly, ready to eat and ready to add, savory & sweet foods and foods intended for particular nutritional uses, some food format examples are food for babies, dietary supplements for humans, preserved, frozen, dried, and cooked nuts, seeds, fruits, vegetables, and herbs; jellies, jams, spreads, compotes; milk, cheese, butter, yogurt, dairy-based products; oils and fats for food; confectionary including cocoa and chocolate products; cereals, grains, and pulses; bakery products and sweeteners; sauces, its mixes and protein products.
We strongly believe in using food in innovative formats. Some of the use-cases on our list are innovative ways to use rice, pasta, and noodles; tapioca and sago; flour and preparations made from cereals; bread and its variants; chocolates; ice cream, sorbets, and other edible ices; sweeteners including sugar, honey, treacle, dates, erythritol and blackstrap molasses; yeast, baking-powder; salt, seasonings, spices, preserved herbs; vinegar, sauces and other condiments and cocoa products.
Iyurved and Personal Care
Iyurved believes in taking care of the body. Treating the human body with products that are specifically designed to solve inherent skin and personal care problems. We strive to move forward with a research-backed problem-solving approach that caters to both skin and personal care.
Some of the problems that we strive to solve are acne, eyes, wrinkles, fine lines, pigmentation, melasma, blemishes, skin pores, breakouts, eczema, psoriasis, diabetic skins, blackheads, dryness, irritation and sun damage, dull skin, oily skin, redness, rough and bumpy skin, itchy skin, cracked or chafed skin; hair care products for hair greying, hair falling and dandruff, personal care products like cleansers, toners, exfoliators, serums, masks, moisturizers, sun protection, BB creams and color correctors, perfumes, scents, sprays, powders, kinds of toothpaste, tooth powder, hair oils, herbals, creams, lipsticks, lip balms, body lotions, kajal, other non-prescribed drugs, natural products, health care products, and personal care products.