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Beta carotene is basically a carotenoid compound found in plants and fruits. It is responsible for giving pigmentation (red and orange colour) to fruits and vegetables like carrots, spinach, sweet potatoes, tomatoes. It is also a precursor to vitamin A which means that the body can convert it into vitamin A. This is a vital vitamin at any age as it promotes good vision and eye health. Long term oxidative stress can be a reason for major decline in cognition. Beta carotene functions as an antioxidant nutrient and may help to improve cognition and memory. A 2012 review suggests that including beta carotene in diet can defend your skin against UV radiation and maintain skin health too. An extremely vital nutrient in today’s time of enhanced screen viewing by kids.